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Gargi
WeddingWire Admin South Delhi

Confused About How To Shop For Wedding Jewellery Amidst Covid-19 Situation? Experts Tell You How to Shop!

Gargi, the May 6, 2021 at 11:35 Posted in Wedding Fashion 0
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1. Selecting Designs Online:

Ishu Datwani, Founder of Anmol Jewellers shares, “As surprising as it might sound, people are considering shopping jewellery online. I used to share the notion, that jewellery shopping is all about the touch and feel, but we have also received orders from abroad. One of my clients who is based out of London, saw the jewellery images online and confirmed the order. Times are changing and the preferences of our customers are also seeing a shift due to the current times.”

2. Using Instagram as Lookbooks:

Abhishek Raniwala, Co-Founder, Raniwala 1881, shares, “Jewellery boutiques are shut but social distancing has led to an upsurge in digital shopping. So the orders that we are getting are through Instagram. Virtual shopping has emerged as a boom for wedding shopping right now. The experience of virtual video shopping is fascinating too and makes the procedure of jewellery selection and jewellery selling easier.”

3. Booking Virtual & Private appointments:

Vandana Jagwani, Creative director for Mahesh Notandass & Founder of Vandals, says “To encourage social distancing, we are strongly advising virtual appointments. We are encouraging our clients to opt for virtual appointments prior to booking private appointments at the store. Jewellery shopping is not just indulgent but also an emotional experience and so the moment in store cannot be preceded. Moreover, being an expensive product, people prefer to feel touch and understand the jewellery.”


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An expert's advice is always a blessing! To read what other experts advise when it comes to jewellery planning, Read Here


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